Things You Should Know About The 2018 New iPhone

Updated Jul 27,2018 | by Admin

Rumors and hypes about the 2018 new iPhone are making greater clamor as Apple`s traditional iPhone launch season is approaching. It is hard to tell what exact new iPhone models Apple will bring to us this autumn, but we could speculate some features of the 2018 new iPhone from related news and leaked intelligence. In this article, IOTransfer Studio will present you some credible predictions about the models and sizes of the 2018 new iPhone, you will also learn more about Apple`s pricing policy for its phone business.

The 2018 New iPhone Models

Apple launched three new iPhone models in 2017. However, as the iPhone 8 and 8 plus inherited the design of previous models and only changed into glass back panel, many media and customers considered these two models were just facelift versions. Therefore, Apple is not likely to update its 2018 new iPhone with the 4-year-old exterior designs but very possibly to offer 8 and 8 plus in lower prices for cutting shares in the profit- considerable mid-end phone market as it traditionally does.

In another way, multiple product line had become the fundamental strategy of Apple`s phone business. Nevertheless, Apple supposedly has to restructure its product layout. The reason is obvious, the market had been glutted with high screen-to-body ratio products since last year and Apple`s notch design is well imitated by its aggressive competitors. If Apple still wishes to rise the purchase intention of customers, something new must be given.

The 2018 New iPhone Sizes

One of Apple`s stratagems to react its challengers is to add new size to its product catalog since bigger screen is the mega trend of mobile phone market. And occasionally, spy photos of new iPhone front panels with exterior in iPhone X style but in larger sizes are widely spread on internet. In here we don`t evaluate the look of the panels, but we have good reasons to believe Apple`s overall plan is to enlarge the visual area for 2018 new iPhone models while maintaining the dimensions in order to keep a competitive screen-to-body ratio to other manufacturers. Such prediction can be proved from another sign, which is the status quo of iPad product line. Apple hasn`t renewed its iPad mini tablets for about three years. The industry generally consider it a signal that Apple has been preparing a larger size iPhone device to replace the iPad mini. Developers recently found the codes of “6.5 inch device” or as such from iOS 12 beta version, these findings made people more confident that Apple would launch the new iPhone sizes to market in 2018.

The 2018 New iPhone Pricing Policy

Doubtlessly most consumers are price-sensitive and desire-driven. If Apple wants to balance both ends, it should be smarter and more flexible in pricing policy. Some market analysts predict that Apple would discontinue the iPhone X model and replace with a totally new 5.8 inch one, but IOTransfer Studio keeps reservations for such opinion. According to Apple`s report for the past two quarters, it sold 130 million iPhones in unit which is only 0.5% higher than the period of which iPhone 7 was launched. Apple also encountered lower-than-expectation sales performance in the 1st quarter 2018, so it had to request less procurement from its suppliers. Interestingly, Apple`s revenue increased about 14% during this quarter, totally owing to the 999 dollars iPhone X. So some investment bank experts forecasted that Apple`s revenue benefits due to high pricing policy of iPhone X would soon reach the upper limit. As for IOTransfer Studio, we believe in 2018 Apple would highly likely continue the X model and set its price in between of the 8 plus and new 5.8 inches devices` thus forming a stepwise pricing structure to implement the flexible pricing policy.

If we take a further look at the current pricing policy of Apple, it`s not difficult to find that the OLED panel price is a significant factor as it took a large part of the iPhone X`s explicit cost. Reliable data shows that the Samsung OLED panel for iPhone X costs 80 dollars per unit within which the total material cost of iPhone X is 370 dollars. Clearly Apple has been aware of the issue and making adjustments upon its supply chain to pave the way for its upcoming pricing policy. Korean local media recently reported that the LG Display has signed contract with Apple for providing LCD and OLED panels for 2018 new iPhone devices. The collaboration with LGD will ease Apple`s dependency of OLED panel supply to Samsung and enhance Apple`s bargaining power to both suppliers. Besides, as LCD panel costs much lower than OLED panel, applying the former to one of the 2018 new iPhone models could make a strong supplement to Apple`s stepwise pricing structure. After all, underpricing policy would remarkably boost iPhone sales in units thereby bringing Apple continuously software and service revenue.

What Do We Do For Your iPhone

Referring to software and services, Apple will bring the iOS 12 to the 2018 new iPhone with many excellent features. Meanwhile, IOTransfer Studio as a professional iTunes alternative developer has devoted ourselves to solve data troubles, data backup and file transferring issues for iOS users for years. To ensure customers would have smooth and efficient experience with IOTransfer 3 all along, our team is running extensive tests base on iOS 12 beta versions. Before the official version of iOS 12 available, we recommend you to try our latest version, IOTransfer 3. This software assists you to transfer and backup all data and files between your iOS devices and PC quickly, safely and stably. Plus we provide online video download and video converter features. You can also download our AirTrans from Apple store. AirTrans enables you to transfer photos, videos and audios from your iPhone and iPad to PC wirelessly.

Other features of IOTransfer you may like:

How to Transfer iPhone to PC over WiFi

iPhone MP4 Downloader – Watch Free Movies/Videos on iPhone Offline

3 Ways to Fix iTunes Wi-Fi Sync Not Working

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